Version 1.0 | August 2025
Hagglz is a camera-first AI-powered bill negotiation service that transforms how consumers save money on recurring expenses. By simply taking a photo of any bill or quote, users can leverage AI technology to automatically negotiate better rates on their behalf, addressing a $1.2 trillion market inefficiency where 80% of bills are negotiable but rarely challenged due to friction and time constraints.
The product targets the growing bill negotiation market (projected to reach $4.8B by 2033) with a radically simple user experience that requires just one action: taking a photo. This PRD outlines the development of a mobile-first application with web funnel, implementing a hybrid human-AI negotiation system that will evolve into fully automated AI negotiations.
Mission Statement: Make it as easy to save money as taking a photo.
Vision: Create a world where no one overpays on bills, transforming bill payment from a moment of resignation into an opportunity for savings through AI-powered advocacy that works tirelessly on behalf of consumers.
Strategic Goals:
1. The Overwhelmed Parent (Primary)